‘‘My cloud jumper makes me jump Mummy”
”It’s tiring jumping. I’m going to rest and get my cloud power back”.
‘‘Would you like a cloud jumper Mummy?”
”I would, it would make doing the house work more fun.
Does it help with brushing your teeth Euan?”
”No”.
And there ended E’s cloud powers for the day! This Boys&Girls organic cotton cloud sweatshirt has become a firm favourite with E and is a perfect fit sized 3-4 years. Comfy and hard wearing, it’s a great practical playgroup day option. With it’s cool cloud motif, contrast yellow stitching, raglan sleeves and deep, ribbed cuffs, collar and waistband and free jumping powers there’s nothing not to like!
E’s cloud sweatshirt was a gift from Ruth at Loveit Loveit Loveit, home of ethical, funky and unisex children’s clothing. Ruth explains
‘‘Clothes designed for the High Street are typically pink for girls and blue for boys. There’s nothing wrong with pink or blue, but they’re only two colours out of a whole beautiful spectrum. We say that all colours should be for everyone. Childhood should be a time of freedom, joy and expressing individual personalities through their clothes. Let’s stop trying to pigeonhole children by gender and give them choice.”
‘‘We stock a wide range of organic and ethically made baby and children’s clothes. Organic and sustainable materials help the planet at the point of production, last longer and reduce waste because you don’t need as many. Our unisex clothes should last well enough to be handed down to younger siblings, cousins and friends”.
Loveit Loveit Loveit stocks 19 different brands and I particularly like the vibrant colours of the Scandinavian brands. For example, this bright orange Lipfish Punk-o-saurus dinosaur top. Sized 2-3 yrs/98cm it’s roomier than other tops in this size but doesn’t look big because the organic cotton is heavy weight and hangs well – it’s a good length for my long bodied boy without having long sleeves to turn up. Even though its been a chilly January I’ve not felt the need to double up his tops like I usually would and it’s lovely and soft. E and I chat to Punk-a-saurus and E sweetly strokes his velour tail like he would the cats! This is my go to top now for visiting indoor play centres as he’s so easy to spot!
Lipfish tops are in the sale at the moment along with several other brands including Retro styles if you’re looking for something a bit different. With free shipping in the UK what’s stopping you? 
Disclaimer: I was sent these tops to try. I was not required to write a positive review and all opinions expressed are my own.
Why haven’t you yet been captured by Debenham’s or similar as a propective buyer for their children’s clothing department?